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Men in a lineIf you are a sales professional who does not have access to a marketing lead development and nurturing function, then there a number of services that we can deliver:

Sales Appointments

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Getting you in front of a fully qualified prospect
There is no higher target for Market Nurturing Limited than getting you sitting with a highly qualified, ready-to-engage, genuine prospect. In fact, we are so determined to get this right for you that we guarantee to replace any appointment where you do not find there to be a real sales opportunity to address. The contact that we pass to you will have been communicated with at least twice before receiving a call from our telemarketing team; we will have gone through any profiling questions that you have requested and the appointment will have been made at a time to suit - with their full agreement. It's what we are all about!
 
Lead Nurturing

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Keeping In Touch
Establishing contact with a prospective customer is one achievement - but the majority will, almost always, be unprepared to buy at that very moment. So now begins a series of communications, with the contact's permission, which methodically feeds relevant information on products, services, offers and background material to the contact. Usually achieved through email, our email marketing engine manages nurturing lists and can be set to send multiple emails and trigger automated messages should the recipient choose to respond.

Introduced Amber Man

Event Management
Not all prospects want to jump from the introduction phase straight to a face-to-face meeting and so as business people we are all familiar with the seminar, conference and webinar. Market Nurturing can take all the administrative efforts from you having had experience running multiple events for organisations large and small. We can handle everything from the invites, online registrations, confirmations to pre-event chase-ups and post-event contact - leaving you to handle the resulting face-to-face sales meetings.

Introduced Amber Man

Newsletters
One of the best ways to keep a prospective buyer (and current customers who could be upsold) interested in your company is by sending carefully crafted newsletters (printed or emailed) covering new product releases; updates; awards; customer case studies and other relevant information. Email newsletters can quickly create interest from clickable topic lists which the reader selects to get more detail - from within the newsletter or your website. Market Nurturing has a huge amount of experience writing and producing newsletters - so let us do this as part of the nurturing process - it's one less thing for you to worry about.

Getting Introduced

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Data Consolidation
Unless you are an expert salesforce power user with all of your organisation's data under control - then we can imagine that the contact data actually lies in a number of places - a CRM system; excel spreadsheets; event delegate lists; outlook contact lists plus an assortment of other random lists on every sales person's laptop.
We can help bring all that data together, de-duplicate it, populate it where fields are missing or out of date, and start to use the data for campaigning and nurturing purposes.

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Direct Marketing
A mixture of direct marketing and e-marketing currently appears to get the best response rates as prospects see your identity in different formats.
Messages must be consistent and calls to action must be clear. Occasionally, direct marketing calls for something really creative - which we can do - but, to be honest, if you have something that is relevant, interesting and well timed then your message will be read.

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Email Marketing
Market Nurturing use one of the UK's best used email marketing engines to power this activity - giving us the ability to provide you with incredibly detailed feedback on open rates; links used; responses made etc.
It is a powerful part of the market nurturing process and which telemarketer or inside sales representative wouldn't want to be handed the lead who has opened the last email twice, followed the main links and submitted a "call me" response? Ours certainly like to follow those up!